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See also:
Corporate Identity
Brand Values
Brand Signature
Securing Space
Download Logo
Corporate Palette
Brand Colors
Incorrect Use
of Logotype
Company Typeface
Corporate
Integrator #1
Corporate
Integrator #2
Corporate
Integrator #3
Corporate
Integrator #4
SECURING SPACE AROUND THE DIALLOG LOGO
The isolation of DIALLOG logo is vital in heightening its distinction. Therefore, it should not be placed on a complex background or placed in close proximity to surrounding elements.

The corporate logo is more effective when other text and elements are not placed near it. When it is absolutely necessary to place other elements near the logo, blank space around the logo must be secured as shown in the diagram below. Other elements such as written text must not be placed in this space.

Securing Space around DIALLOG logo provides a guide to the minimum space required by the brand signature to retain its clarity, legibility and visual integrity without interference from other graphic devices, symbols, illustrations and typography.


Securing Space around DIALLOG logo requires a distance equal to internal diameter of the "o" letter in the name (i) of the logo. The "o" distanceis must kept clear above, below, left and right sides of the logo. This ensures that the name (i), the symbol (ii) and the status (iii) components will always appear visually locked and united in relationship without interference from surrounding graphic elements.

The safe zone denotes the minimum clear area required around the brand signature when reproduced. More space is preferable, less - is forbidden. Other graphic elements must not be placed within the safe zone. The only exception - Corporate Integrator arch - is described in sections below.

Securing Space around DIALLOG logo is an "invisible" guide line only and is not for print reproduction. It is not a frame and should not be used as an excuse to frame or box the brand signature.

Green or white background for DIALLOG logo is preferable. However, there are several situations where the logo must be placed on a background consisting of other elements, such as pictures and illustrations. When this is necessary, the background for the logo should be controlled in such a way that it is not placed on the complex part of a picture or illustration, or on an intense pattern.

Always use the brand logo in its preferred layout as shown. As primary use the Reverse version for green background or the Positive version on white background. For any surface except white and green use Rectangular logo within a green field only (!) with applying the rule of Securing Space around the corporate logo.

The alternative layouts: secondary DIALLOG logo versions and DIALLOG logo in composition with Corporate Integrator are described in sections below.
 
Securing Space
Securing Space



 
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