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The brand signature for DIALLOG encapsulates all the visual signals which are key to the brand identity. It is therefore important to ensure that the brand signature is always presented correctly in its complete form.
The brand logotype for DIALLOG consists of three components: the name (i), the symbol (ii) and the status (iii). All three components appear together as one locked element, so when applying the brand logo, always think of it as one design element.
The typographic component is one of the three elements which are joined to create the brand signature. The typeface has been carefully drawn and crafted to render characteristics and qualities unique to DIALLOG' approach to its brand values. The brand signature is a unique type style and has been very carefully letter spaced for clarity and visual balance, to ensure its legibility at all sizes. Always reproduce this component from artwork/disc supplied our marketing team.
DO NOT try to reproduce this typeface from any visually similar serif font.
DO NOT use the brand signature component without the symbol and the status. Remember the brand name for use in press, booklets, plain text etc. is DIALLOG.
DO NOT attempt to edit the typographic component to any other version for design or layout convenience. It is incorrect and inaccurate to do so.
DO NOT re-arrange the components of the brand signature.
DO NOT add to, frame or 'box-in' the brand signature.
DO NOT use the components individually.
DIALLOG logotype includes the name (i), the symbol (ii) and the status (iii) baseline in definite order and definite proportions.
DIALLOG logo - is the primary identity element developed to create strong mark identification. The arrangement order as well as proportions may never be altered. To guarantee accuracy in reproduction, please use the digital logotype files. |
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