The DIALLOG TM corporate identity is one of our key assets. It has the power to influence customers to choose DIALLOG over competitors, namely other cell phone operators. Therefore it is essential we manage it carefully and consistently across all applications.

Our corporate identity projects the values we wish to communicate to the public. The strength of this property lies partially in its consistent application; failure to observe the identity correctly can diminish its worth.

The constant management and control of our corporate identity is a complex ongoing exercise which requires vigilance and commitment from staff at all levels.

It is important that you strictly follow the guidelines set out in this manual. Any object or communication tool which bears our corporate identity must work within the defined instructions.

The DIALLOG TM corporate identity should trigger a visual association across all its applications, whether P.O.S., Marketing Communications, Corporate PR and Advertisement, ground vehicle or staff member. By working together to ensure our corporate identity which permeates every facet of company activities, you can help us to sustain a strong competitive advantage.

The following guidelines define and demonstrate the correct usage of the core elements of our corporate identity with supporting methods of application and advice on reproduction. In exceptional circumstances where the design guidelines do not provide the necessary framework, you need to consult our marketing team immediately.

DIALLOG TM has an over-two-year practice of using registered trademark to protect products and services in support of its marketing activities. This registered trademark gives us exclusive rights and distinguishes our products from competitors and similar businesses. In the markets where people expect and even demand standardised merchandise and service, this exclusivity becomes a valuable asset. Successful trademarks become commercial assets in their own right and acquire their own good will.

DIALLOG is an international trademark that works and communicates with foreign partners and offers services to its customers in many countries around the world. In doing this we must avoid confusion and overcome language differences. For this reason a protocol has been established so that we are always presented and represented as DIALLOG - using the Latin alphabet in uppercase. Do not confuse our target audiences - speak your own preferred or required language when communicating -but always say and write DIALLOG. For any explanations on language protocol please contact our marketing team.

Once a logo and style has been adopted, it should be used only in that particular form. DIALLOG makes applications for registration and maintains a portfolio of trademarks. Improper use of the trademark will not only dilute and impair recognition, but also may affect our ability to protect it legally. If you notice any apparent infringements, please contact our marketing team immediately.